All that is beautiful is white. It’s not an Indian syndrome alone, so don’t view it like that. It’s not the belief of the past, the roots are strongly embedded that it has its relevance even today.
It’s not restricted to women alone it transcends to men as well. The first black president Barack Obama vs. former white first lady Hilary Clinton. Why did Michael Jackson change his colour then? Why from the black to a white.
It’s not restricted to humans alone it extends to animals as well. The white cat is the cute purr pussy while the black is evil & witchy. The white brown dog finds his place in your lap while the dark black dog at the gate. The grey pigeon is a victim of abundance while the white one is a sight to spot.
To think of it as a matter of past would be closing your eyes to it. Fair has its roots in the Hindu mythology with all the goddesses and lead protagonist all fair & lovely. Be it Radha, Sita, Parvati, Durga, Saraswati or the most worshipped Laxmi. Their imagery in our mind and the pictures and idols we grew up worshipping were all fair & pink.
Kali is probably the only goddess that i can think of who is dark but also is someone whom we are scared of. Why are we scared of her is because she is dark & kills the evil.
Simple things like a day & night, why are we always so scared of the dark. Why do the ghosts & evil spirits come out only in the dark?
The formative years of our life, our childhood, we grew up reading fairy tales of Cinderella, Snow White, Sleeping Beauty, Beauty and the Beast. Fairy tales children’s best imagination was painted with fair is beautiful, black or dark is evil.
Barbie the biggest filament of male imagination and the first girl friend you want is fair, tall and beautiful.
As we grow up and get to know some more the comics that we read beginning from Archie, Veronica was always fair and sexy. Veronica was always the girlfriend and Betty always the friend. Fair always gets you to be the first fiddle.
Do you remember reading any Mills & Boons without the FPB syndrome? Were any of the men’s fantasies sans this syndrome? For those of you wondering what FPB is, it’s Fair, Petite and Beautiful
Venus Williams may be the better tennis player but Anna kournikova & Maria Sherapaova are still the pin up girls.
Films the biggest and truest reflection of our society is so true to this. Halle Berry is the ‘sexy siren’ while Julia Roberts is a fine beautiful actress. Hema Malini was ‘dream girl’ while Smitha Patil was a talented actress, she was never attributed to being beautiful.
Why is it that the fair girl gets to play the leading lady and the dark one only a supporting actress?
There are so many qualities & feelings associated with being fair:
“Colours come alive on the fair”
“Only if you are fair can you wear red”
“Being fair gives me the unfair advantage”
“Gives me the natural confidence to achieve”
“Beta kaisa bhi ho bahu to gori chitti hi chahiye”
“Fair is always right”
“Fair always attracts male admiration” – My Fair Lady
“Fairness opens a world of possibilities”
“Fairness is an attribute I can pass on to the next generation”
“The colour of your skin decides the colour of your clothes”
“Fairness the magnet of envy”
“If I had a wish I want to be fair”
It’s such a desirable attribute that it runs across strata’s of society “from the maid to the memsaab.”
While fair is still a boon the dark will catch up.
These insights are what beauty companies thrive on; there are activists who blame them for creating this discrimination. I would rather say they have just showcased an existing menace in a positive light; the bigger issue is which the society needs to address.
These are only a few instances, I’m sure when we walk through life everyday there must be so many more instances that reminisce us either of times where we felt good being fair or wish we were fair. It will also remind you that it’s not only the step mother in snow white who asks the mirror on the wall, “Mirror mirror on the wall who is the fairest of us all?”
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